The “Ruby Slippers” campaign was the result of the collaboration of businesses all across downtown Salem. The following businesses provided invaluable resources towards the development and sales of the ad.
Kathie Gauthier, A Touch of the Past
83 Washington Street
(978) 741-2275
Kathie, along with Maria Harris, kicked off the idea of collaborative advertising for downtown merchants with the businesses themselves as the feature.
Maria Harris
Maria's Sweet Somethings
26 Front Street
(978) 825-9111
Maria supported the project from the beginning including and especially sales and client relations!
Christian Day
Festival of the Dead
For Christian, call (978) 578-4230
For tickets, call NEXT at (617) 423-6000
Christian created the concept for the ad with help from Maria Harris and Johnna Villes (who came up with the slogan “There's No Place Like Salem”). He designed the ad itself as well as the Web site and built and coded the site as well.
Scott Lanes
Scott Lanes Photography
For Scott, call (617) 596-5900
Scott was responsible for supervising and taking the photographs for each business, with help from photographer John Hurley, who took the shots for the Witch Village and Wax Museum. |
